Guess who's back

That's right, our iconic beefeater mascot is back with a fresh OG '54 look!

Mr Wimpy first appeared in our restaurants in 1978 and went on to feature nationwide in promotional campaigns, TV ads and competitions, as well as in person at community events and children’s parties – he was always on hand to help commemorate a special occasion. Along the way, he rubbed shoulders with some famous faces and even had his own computer game on the classic ZX Spectrum and Commodore 64!

Before he hung up his hat in the noughties, his many adventures saw him go into space, dabble with ice skating and embark on a world tour. But what never changed was his classic beefeater garb and his happy outlook.


As part of our 70th celebrations, our new-look Mr Wimpy will be popping up online, as well as featuring on exclusive merchandise throughout the year. 

Make sure you sign up to our emails and keep your eyes peeled on our socials, as Mr Wimpy helps us launch our Legends dishes each month, hands out limited edition swag in our bumper birthday giveaways and appears on collector’s edition merch throughout 2024.

Check out which Wimpy Legends dish Mr Wimpy is launching this month.

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